Product Analytics for Data-Driven Decisions: Derive Insights from Web Analytics Data | Livelessons

Learn How to Work with Real-World Data to Derive Actionable Business Insights

Product Analytics for Data-Driven Decisions: Derive Insights from Web Analytics Data will explore core concepts that will help viewers work with their data, identify bias in data sets, differentiate good data from bad data, and ultimately derive insights to help make actionable business decisions. Learners will see real-world examples of successful product analytics and learn how to utilize qualitative and quantitative measures for desirable outcomes.

Instructor Joanne Rodrigues is an accomplished data scientist, enterprise manager, and entrepreneur who applies machine learning/statistical algorithms to business strategy. Through eight unique video lessons, Rodrigues will provide in-depth training in the data generating process, psychological and neurological theories of behavior, implementing statistical tools in survey design and psychometric techniques, and much more.

Identify and create good metrics and KPIs to drive growth
Avoid common pitfalls in understanding your data
Move from raw data to inference and strategy

Product, Consumer, or User Data Scientists
Product, Marketing, Research or Business Analysts
Entrepreneurs or Business Owners

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